Wednesday, November 11, 2015

SquidCam - A Talk with the Creator and a Giveaway!

I love when someone has a good idea and I'm all about promoting people who take the initiative to go out on a limb and pursue their passion. One such person is Charles Mercader, creator of SquidCam. I had the pleasure of interviewing Charles, who not only sent a SquidCam for me to try out for myself, but was generous enough to offer another so I could host a GIVEAWAY! Keep reading to find out how to enter the giveaway. 

What is your name and where do you live? 

CM:  My name is Charles Mercader and I am from Sacramento, California. I’m the founder of SquidCam. My current duties are everything from marketing, social media, assembly, support etc. I started this product a little over a year ago and slowly I'm growing it. Product design and mobile photography are my passion.




How and when did you come up with the idea for SquidCam?

CM:  I came up with the SquidCam when I started noticing magnetic attached lenses on mobile phones, but I noticed typically one could not use a case while using these lenses. I’ve always liked building block toys and I realized that a case with a grid pattern to attach lenses would be awesome. The case alone would stand out itself and now add lenses, it immediately gave me the drive to start this product.

An iconic case design, built around the building block look + iPhone lenses kit.



How did you decide on the name?

CM:  The case started as a silicone case with the iPhone 4/4s and the inside of the case looking like suction cups. The rubber feel of the material reminded me of a mollusk like “octopus,” since Octopus was a little long, “squid” made more sense. Add the “cam” for camera and there you have it, “SquidCam.”

How does the SquidCam work?

CM:  The lenses are bonded to the adapter piece - simply align and snap them on to the case. The fisheye lens has a 180-degree view, unscrew the fisheye lens for 15x macro. The wide angle has almost 2x the viewing range, unscrew the wide angle lens for the 10x macro.

What lenses come with the SquidCam? Are they comparable in quality to Olloclip?

CM:  We basically have the same functioning lenses 4in1: fisheye, wide angle and 10x/15x macro. The main difference is that my lenses attach by snapping on to the case. The lenses never touch the phone, so it cannot scratch the phone from repeated removal.

With the lenses mounted it is much thinner than most other setups since it is all on the backside of the phone. The case for the 5/5s is a hybrid polymer material; stiff polycarbonate back and over molded thermo polymer sides that won't crack or stretch.

What sets ours apart is that the SquidCam is bold and colorful. It really speaks for itself, everywhere I go people notice the case and the lenses; it really is a conversation starter. (Geri's note: I can vouch for this, I carried mine with me out to dinner last night and got all kinds of questions from the server at the restaurant).

The colored blocks can be customized upon ordering to create different aesthetic looks to match your favorite colors, sports team colors, college colors, etc.

With the lenses attaching to the case, there is a little bit more vignetting/shadowing since there is more space between the lens and the camera. A lot of photographers like this effect for the fisheye and wide angle, but it can easily be worked around via zooming or post cropping.


© trumaebelle
Macro Sample © @trumaebelle
Can the lenses be purchased separately or do you have to buy the whole set?

CM:  I want everyone who purchases a SquidCam to have the full experience, so all 4 lenses come together with the case. Replacement lenses can be purchased separately.

Are you an active iPhoneographer?

CM:  Yes I’m an active iPhoneographer. I’m the one and only curator on the @squidcam Instagram account. The SquidCam IG account has a lot of my customer’s SquidCam photos. For the product photos, those are all taken by me with the iPhone, I only use the iPhone and my lenses to take product pics of my product. Being a car hobbyist, the automotive related photos on my page are typically my personal photos.

My followers will definitely agree that I’m very proactive in my community; every comment and question I receive is thanked and replied to. I make customer service my priority and having social media like Instagram is perfect for connecting with your fans and customers.


@antoinettemarrie
Fisheye © @antoinettemarrie
Olloclip has an app that removes some of the distortion from images using their lenses. Have you thought of adding an app to the SquidCam line?

CM:  I have thought about it, but my main priority is expanding the product line. For an app like that, I will definitely have to find an expert camera app developer team to create what I would like since app development is not my field of expertise. There are many apps out there which can be used to edit SquidCam fisheye and wide angle photos including the Olloclip app.

How has the SquidCam been received by the public?

CM:  People love it, the case is so bold and speaks for itself and add the lens to the whole package; it serves as functional and fashionable. I always have people asking me about the case as they’ve never seen anything like it before.

Do you have any other projects you're working on?

CM:  I want to work on creating formal packaging for the product. By operating mainly through online sales, I haven’t needed formal retail product packaging. I think it will be a step to making the product experience better and is the first step towards possible retail sales.

I currently have the iPhone 5c SquidCam case on pre-sale order on the website. www.squidc.am 

Another product I’m working on is a tripod mount adapter and a lens kit for the Samsung Galaxy phones.


©lowerthenu
Wide Angle Lens ©lowerthenu
Is there anything else you'd like to add?

CM:  It’s been a lot of work and I hope everyone can enjoy it. I’m definitely thankful for Instagram, the greater percentage of my orders come from Instagram alone and will continue to listen to my customers/fans on further developing the SquidCam.

I think the Olloclip is a great product, one of the best; they are the biggest in distribution. A lot of the mobile lens systems do the same thing, but we all differ in the ways they attach to the phone and our execution. I think we all have our strengths and weaknesses and it is important for iPhoneographers to know of the lens kit options that are in the market place.

I’m not saying we are the best, but the SquidCam does it with more flair!
Links: SquidCam / Twitter / Instagram / Facebook / Tumblr

Geri's First Impressions on SquidCam 

I didn't quite know what to expect when opening up my SquidCam packaging. I was pleasantly surprised to find that I really loved the case. Charles sent me a black case and and a red case along with the lenses and four colored blocks to spruce up my SquidCam. The case easily slipped right on my iPhone 5s and all openings perfectly aligned with the iPhone. I tested the Sleep/Wake and Volume buttons and everything worked. The case provides a nice bumper edge to my phone as well, so it not only looks cool, it protects as well.

Next, I had a look at the lenses. They fit very tightly on to the case and feel really secure. I shook the case up and down and the lenses didn't budge. I gave each of the lenses a test run as well. All shots were clear and crisp and the lenses each provided the expected results. I'm looking forward to trying them further the next time I head out on a photo shoot, especially the fisheye and wide angle.
© Geri Centonze
Left to Right: Without SquidCam, 10X Macro, 15X Macro © Geri Centonze
If there is ever an update to the SquidCam case, I have only one suggestion. Currently you can attach one lens to the case for shooting and attach the other right next to it which makes it easy to switch lenses. I would love to be able to attach both lenses to the case. This would allow easy access to both lenses and still allow me to shoot without them as well.

I'd like to thank the following photographers who granted permission to post their photos - find their Instagram galleries here:
@trumaebelle
@antoinettemarrie
@lowerthenu

  
To enter the giveaway, leave a comment below. Note SquidCam is available for iPhone 4/4s, iPhone 5/5s and iPod 5 only. I will draw one winner by random draw on Thursday, July 17, 2014 at 8:00 a.m. PDT. Good Luck!

UPDATE: For anyone ordering the SquidCam case and lenses you can get free domestic shipping by using the promo code "ptakephotoplus".

UPDATE: The winner was chosen by Random Number Generator. I assigned each entry a number and used the generator to select the winner. Congrats to Carolyn Hall Young. I will be in touch by email to give you the details. Thanks to all who entered. 




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